This is a first in automotive marketing: Ford is revealing the design of the 2011 Ford Explorer on Facebook. The reveal is coming six months prior to the car appearing on showrooms, and taking a much different form than any of the car reveals that came before it.

Ford has been using the Ford Explorer Facebook Page to drum up excitement in anticipation of the all-day event. The automaker has already far surpassed its goal of 30,000 fans prior to the reveal, which means the the company will be giving away an Explorer to one random fan.

For more information check out the Ford Explorer Facebook page here.